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About Ayurveda Awareness Centre (AAC)
The Ayurveda Awareness Centre (AAC) was established in Western Australia in 1999 with the goal of promoting the benefits of Ayurveda within the community.
Founded by Neerja Ahuja, a trained consultant, therapist, and facilitator, AAC has been providing lifestyle consultation, panchakarma treatments, live workshops, and self-paced courses for nearly two decades.
Their goal is to support individuals in nurturing, increasing vitality, and improving their overall health and well-being.
The ASK
The AAC needed a serious revamp. Its confusing navigation and poorly designed categories made it a challenge, and its outdated design left much to be desired. This is where our creative team came in! Our website redesign project was all about improving the user experience and giving the site a fresh, modern look. We reorganised the sections and created clear, easy-to-navigate categories, which included: About Us, Live Workshops, Self-Paced Courses, Products, Free Resources, and Blogs. We also added detailed subcategories to help users find exactly what they're looking for.
Our PROCESS
1
research
We start by gathering inspiration and conducting market research to understand the needs and wants of our target audience.
2
ux design
Having understood the problem and our solution, we created user stories, developed information architecture and created user flows.
3
UI & INTERACTION
Building upon a solid foundation of UX findings, we began designing interfaces for both desktop and mobile screens.
4
develop & testing
Finally, we rigorously test and iterate the site to maintain high quality standards.
Before we unveil our newly designed website, we wanted to take a moment to walk you through our design process. Our team of creative professionals works diligently to ensure that every aspect of the site looks visually stunning and functions seamlessly for the user.
We start by gathering inspiration and conducting market research to understand the needs and wants of our target audience.
From there, we move on to wireframing and prototyping to map out the structure and layout of the site. During this phase, we also consider usability, accessibility, and responsive design to ensure that the site is optimised for all devices.
Once we have a solid foundation, we bring the design to life with custom graphics and carefully chosen typography.
Finally, we rigorously test and iterate on the site to ensure that it meets all of our high standards for quality.
So, without further ado, we present to you our newly designed website. We hope you enjoy it as much as we enjoyed creating it!
The REVEAL
After we revamped the AAC website, it was a sight to behold!
We helped design a new website for Ayurveda that was fresh and modern, with a clean and intuitive layout that made it easy for users to navigate. The homepage featured stunning images and graphics that captured the essence of Ayurveda, and the overall look and feel of the site was professional yet approachable.
The new website went beyond just providing information on the services offered at The Ayurveda Center and included a comprehensive directory of Ayurvedic treatments and therapies. From Panchakarma to herbal remedies, the site offered in-depth explanations and resources for those interested in learning more about this ancient system of healing.
The find
We recognised the lack of understanding and misconceptions surrounding Ayurveda in the Western world. Instead of approaching Ayurveda as a list of practices or prescriptions, we believe it should be taught holistically, like a first language, through direct immersion.
The Ayurveda Awareness Centre's new website was a journey to bring Ayurveda’s true essence and principles to the forefront and present it in a more authentic light. We simplified our site, infused it with the original teachings of Ayurveda, and developed a clearer understanding of what the Ayurveda Awareness Centre has to offer visitors.
This approach aims to preserve the traditional understanding of Ayurveda and make it more accessible for modern-day use.
Want to know how our web development process can help you build a site that stands out? Our team is ready to craft a plan that meets your needs. Talk to us today!
Start a projectYou can also follow us on our socials to know what we’re up to – Instagram, Facebook, Linkedin and TikTok!
