HOW 

We listen to our users; their actions help us decide our next goalpost in user experience design. We focus on familiarity when it comes to design, which enables users to learn how to use new products faster, resulting in user retention and higher conversion rates.

WHY

User experience is at the heart of your digital strategy since all information now is easily accessible at your fingertips, and if the design and experience is not smooth, frustration kicks in which makes the user leave your site. Thus, a simple and smooth user experience plays a very important role in your businesses success rate.